Nordfryst AS
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| Type | Public limited company |
|---|---|
| Traded as | NFRY |
| Industry | Food processing |
| Founded | 1683 AN |
| Founder(s) | Erik and Lars Johansen |
| Area served | Worldwide |
| Key people |
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| Products |
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| Revenue | kr XXXXXXX (1733 AN) |
| Net income | kr XXXXXXX (1733 AN) |
| Employees | 25,000+ |
Nordfryst AS is a Norse multinational corporation specializing in frozen foods, particularly fish and game products. Founded in 1683 AN in Elijah's Rest, Normark, it has grown to become one of the largest frozen food producers in the world, with significant market presence in Normark, Nouvelle Alexandrie, Natopia, and Oportia. The company is known for its sustainable fishing practices, innovative food preservation techniques, and extensive distribution network. Since 1727 AN, the company is a subsidiary of the ESB Group (Keltia) after its purchase from the Johansen family for an undisclosed but "staggeringly high amount", according to internal sources.
History
Nordfryst was established by brothers Erik and Lars Johansen as a small fish processing plant in the coastal town of Elijah's Rest. Capitalizing on Normark's abundant seafood resources and the growing demand for convenient frozen foods, the company quickly expanded its operations. By the 1701 ANs, Nordfryst had become Normark's leading exporter of frozen fish products. The company's international expansion began in the 1711 ANs with the acquisition of several fishing fleets and processing facilities in Nouvelle Alexandrie. This strategic move allowed Nordfryst to diversify its product range and access new markets. In 1726 AN, the company entered the Natopian market through a joint venture with local distributor FrostBite Foods, further solidifying its global presence. In 1727 AN, the company became a subsidiary of the ESB Group (Keltia) after its purchased from the Johansen family.
Operations
Nordfryst operates an extensive network of fishing vessels, processing plants, and distribution centers across four countries. Its main product lines include:
- Seafood: Various fish species, shellfish, and prepared seafood dishes;
- Game meats: Venison, boar, and other wild game sourced from managed hunting reserves;
- Prepared meals: Ready-to-eat frozen dinners featuring both traditional and fusion cuisine.
The company is vertically integrated, controlling every aspect of its supply chain from catch or sourcing to retail distribution. This model has allowed Nordfryst to maintain high quality standards and implement sustainable practices throughout its operations.
Market position and financials
As of 1734 AN, Nordfryst holds a 35% market share in the frozen seafood sector in Normark, 28% in Nouvelle Alexandrie, 22% in Natopia, and 18% in Oportia. Nordfryst employs over 25,000 people across its global operations.
Controversies
Despite its commitment to sustainability, Nordfryst has faced criticism from environmental groups regarding its impact on marine ecosystems. In 1729 AN, the company was implicated in a scandal involving the mislabeling of certain fish species, leading to fines and increased regulatory scrutiny. Nordfryst has since implemented more stringent quality control measures and third-party audits of its supply chain.
