Salera Automotive
| Trading name | Salera |
|---|---|
| Type | Private |
| Industry | Automotive manufacturing |
| Founded | 1743 AN |
| Founder(s) |
Elena Quispe Marcus Silva Tomás Huamán |
| Headquarters |
Rimarima,  Nouvelle Alexandrie |
| Number of locations | 3 manufacturing facilities |
| Area served |
Nouvelle Alexandrie Export markets in Natopia, Constancia |
| Key people |
Elena Quispe (CEO) Marcus Silva (CTO) Tomás Huamán (CFO) Isabel Cardona (VP Manufacturing) |
| Products |
Electric vehicles Battery systems Charging infrastructure |
| Production output | 12,847 vehicles (1750 AN) |
| Services |
Vehicle maintenance Battery servicing Charging network operation |
| Revenue | NAX€ 1.2 billion (1750 AN) |
| Operating income | NAX€ 87 million (1750 AN) |
| Net income | NAX€ 43 million (1750 AN) |
| Total assets | NAX€ 890 million (1750 AN) |
| Total equity | NAX€ 312 million (1750 AN) |
| Owner(s) |
Founders (67%) Employee ownership trust (18%) Strategic investors (15%) |
| Employees | 1,847 (1750 AN) |
| Divisions |
Salera Vehicles Salera Energy Salera Services |
Salera Automotive (commonly known as Salera) is a New Alexandrian electric vehicle manufacturer headquartered in Rimarima, Wechua Nation. Founded in 1743 AN by former automotive engineers Elena Quispe, Marcus Silva, and Tomás Huamán, Salera has emerged as a pioneer in affordable electric vehicle technology. The company achieved a major commercial breakthrough in 1750 AN when it delivered its 10,000th vehicle and announced the Salera C2, an electric vehicle priced below traditional combustion engine vehicles while offering competitive performance specifications.
Salera's manufacturing facility, located 12 kilometers northeast of Rimarima in a purpose-built industrial park, represents one of the most automated automotive production operations in Nouvelle Alexandrie. The company employs 1,847 people across manufacturing, engineering, sales, and service operations. Salera's vehicles are sold primarily in Nouvelle Alexandrie, with growing export markets in Natopia and Constancia.
The company's name derives from the Wechua language word for "climbing forward," reflecting its founders' vision of advancing electric vehicle technology from niche luxury products to mass-market transportation solutions.
