Chicherías
Chicherías (Wechua: aqha wasi, "chicha house") are traditional drinking establishments in the Wechua Nation that serve chicha and other fermented beverages. Operating from private homes rather than commercial premises, chicherías are identified by distinctive markers displayed at their entrances, typically a red plastic bag or dried corn husk tied to a bamboo pole. The presence of the marker indicates that fresh chicha is available for sale.
Characteristics

Chicherías are informal establishments integrated into domestic life. Visitors enter family compounds where chicha is brewed in back rooms and served in courtyards or front parlors. Patrons may share space with household animals, including chickens and guinea pigs raised for food. Seating is often simple, with wooden benches or low stools arranged around tables or along walls.
Chicha is traditionally served in qirus (wooden ceremonial cups) or ceramic bowls, sold by the glass or by the pitcher. Many chicherías also offer simple food, including roasted maize, boiled potatoes, and ch'arki (dried meat). Recipes for chicha vary by household, with brewing knowledge passed down through generations.
Social function
Chicherías serve as informal community gathering places in Wechua communities, particularly in rural areas where commercial bars are scarce. They function as spaces for socializing, conducting informal business, and reinforcing ayllu (community) bonds. The chichera (female chicha brewer and proprietor) often holds a respected position within her community.
Distribution
Chicherías are found throughout the Wechua Nation, particularly in the states of Chinchasuyu, Antisuyu, and Qullasuyu. They are most common in smaller towns and rural areas, though some operate in the older neighborhoods of Parap, Rimarima, and other cities.