Edgard: Created page with "{{Nouvelle Alexandrie Article}} {{Infobox company | name = Embotelladora Chasqui | logo = | type = Public company (family controlled) | industry = {{unbulleted list|Soft drinks|Bottled water}} | founded = {{AN|1712}} in Parap, Wechua Nation | founder = Atoq Mamani | headquarters = Llamkay Urqu (Company Hill), Parap, Wechua Nation, Nouvelle Alexandrie | area_..."

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Created page with "{{Nouvelle Alexandrie Article}} {{Infobox company | name = Embotelladora Chasqui | logo = | type = Public company (family controlled) | industry = {{unbulleted list|Soft drinks|Bottled water}} | founded = {{AN|1712}} in Parap, Wechua Nation | founder = Atoq Mamani | headquarters = Llamkay Urqu (Company Hill), Parap, Wechua Nation, Nouvelle Alexandrie | area_..."

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{{Nouvelle Alexandrie Article}}
{{Infobox company
| name = Embotelladora Chasqui
| logo =
| type = [[wikipedia:Public company|Public company]] (family controlled)
| industry = {{unbulleted list|Soft drinks|Bottled water}}
| founded = {{AN|1712}} in [[Parap]], [[Wechua Nation]]
| founder = Atoq Mamani
| headquarters = Llamkay Urqu (Company Hill), [[Parap]], [[Wechua Nation]], [[Nouvelle Alexandrie]]
| area_served = {{team flag|Nouvelle Alexandrie}}<br>{{team flag|Vegno}}<br>{{team flag|Natopia}}
| key_people = Marisol Mamani (chief executive)
| products = {{unbulleted list|Chasqui Morada|Morada Ligera|Chasqui Cola|Chasqui Sin|Orange and lemon-lime sodas}}
| revenue = NAX€1.9 billion ({{AN|1759}})
| num_employees = 9,800 ({{AN|1759}})
| parent =
| subsidiaries = [[Chasqui Internacional]] (51%)
| website =
}}
'''Embotelladora Chasqui''' is a [[Nouvelle Alexandrie|New Alexandrian]] soft drink company headquartered in [[Parap]], in the [[Wechua Nation]]. Founded by Atoq Mamani in {{AN|1712}} to bottle [[Chicha|chicha morada]], it is the largest firm in the [[Soft drink industry of Nouvelle Alexandrie|federation's soft drink industry]], with about 28 percent of domestic volume in {{AN|1760}}. Its best-known product, Chasqui Morada, is a carbonated purple corn drink sold almost only in Nouvelle Alexandrie. The Mamani family controls the company, and a minority of its shares trade publicly.

== History ==
Atoq Mamani was a Parap trader who bought chicha morada from neighborhood workshops and resold it in the market towns of the highlands. The inflation of the [[Recession of 1709]] raised the cost of sugar and glass bottles and put many of those workshops out of business. Mamani bought the equipment of several of them and in {{AN|1712}} opened a single bottling works in Llamkay Urqu, or Company Hill, the city's main business district. He named it after the chasqui, the relay runners who carried messages across the Wechua highlands, and a running chasqui became the company's emblem.

When Chasqui and a dozen smaller bottlers founded the [[Consorcio Envase Federal]] in {{AN|1716}} to share a common stock of returnable glass, the pool adopted Chasqui's bottle as its standard. Other members had to fill and return bottles of Chasqui's design, which tied distribution in the highlands to the company until the {{AN|1730}}s.

Chasqui began carbonating its morada in {{AN|1725}}. The fizzy version traveled better and kept longer than the still drink, and over the next decade it reached shops across the [[Wechua Nation]] and the large cities. The company opened plants in [[Rimarima]], [[Wechuahuasi]], [[Punta Santiago]] and [[Cárdenas]] and added a cola and fruit sodas to its range. Its first serious competitor arrived in {{AN|1734}}, when [[Agrifoods]] launched [[Brio Beverages]].

The fashion for Vegnese food and drink, including Acqua Munnissima's bottled water, that followed [[Vegno]]'s entry into the [[Concord Alliance Treaty Organization]] in {{AN|1738}} cut into Chasqui's premium sales. In {{AN|1743}} the company formed [[Chasqui Internacional]], an export company that sells Chasqui drinks in Vegno and [[Natopia]]. Chasqui owns 51 percent of it and the Cunno family, whose founder [[Marmo Cunno]] established Acqua Munnissima, owns 49 percent.<ref>[[Acqua Munnissima]].</ref> The domestic company remained New Alexandrian-owned.

Chasqui released Morada Ligera, a reduced-sugar version of its main drink, in {{AN|1752}}. [[Oportia]] joined the federation in {{AN|1755}} following the [[Oportian integration referendum, 1755]], and in {{AN|1756}} Chasqui bought an Oportian bottler, added its three plants to the group and launched a zero-sugar line, Chasqui Sin. Brio's stevia-sweetened Zero colas, backed by multipack price cuts, took about two points of share from Chasqui in {{AN|1758}}.

== Products ==
Chasqui Morada accounts for more than half of the company's volume. It is made from highland purple corn boiled with pineapple, clove and cinnamon, like the traditional drink, then carbonated. Part of its sweetening is chancaca, an unrefined cane sugar, from the Rimarima refinery of [[Real Azucarera de Santander]], which stands next to Chasqui's Rimarima plant.<ref>[[Real Azucarera de Santander]].</ref> Morada Ligera uses less sugar, and Chasqui Sin uses none.

The company also sells Chasqui Cola, orange and lemon-lime sodas, and spring water from Mount Lacara. Most of its drinks are sold in returnable 330 milliliter and one liter glass bottles from the Consorcio Envase Federal pool, with plastic multipacks for supermarkets.

== Operations ==
Chasqui runs about 22 bottling plants in Nouvelle Alexandrie, and in {{AN|1759}} it employed about 9,800 people and had revenue of about NAX€1.9 billion. Its source water comes from springs on [[Mount Lacara]], where the company shares the watershed with [[Apu Natural Spring Water]]. The two firms have contested water allocations before the authorities of the Wechua Nation several times since the {{AN|1740}}s. [[Parap Beverage Distributors]] carries Chasqui drinks to many retailers outside the highlands.

== Management ==
Marisol Mamani, a descendant of the founder, is chief executive, and members of the family hold most seats on the board. Chasqui holds the largest single vote on the board of the Consorcio Envase Federal but has no veto, an arrangement smaller members insisted on when the pool grew beyond the highlands.

== See also ==
* [[Soft drink industry of Nouvelle Alexandrie]]
* [[Brio Beverages]]
* [[Chicha]]
* [[Parap]]

== References ==
{{reflist}}

[[Category:Companies of Nouvelle Alexandrie]]
[[Category:Beverages]]
[[Category:Parap]]

Embotelladora Chasqui - Revision history